Cover Story
Building Brand Identity In The Digital Age
With internet becoming a crucial part of people's common lives, Indian marketers have opened their doors to welcome digital marketing. In 2016, about 19 percent of an average Indian marketer's budget was allocated to digital marketing which grew to around 21 percent in 2017 and this number saw a massive surge in 2018. Today, there are more ways through which brands are marketing their products and services of which digital marketing is the primary one. It is because digital marketing has an added advantage of online 24*7 customer support which makes it gain a competitive edge over other marketing platforms. Social media channels, blogs, and other websites allow...
Contents
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4
Digital First should be Every Business’ Approach
Deepshikha Singh, Managing Editor
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8
Creating Undying Consumer Experience
By Scott Kellner, VP - Marketing, George P. Johnson Experience Marketing
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14
A Note For A Modern Marketer: Content Ignites Engaging Conversations With Millennials
By Neha Kulwal, CEO, Admitad India
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19
How Digital Transformation Is Driving Manufacturing Industry
By Jagdip Kumar, General Manager, Cosmo Films
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23
How Tech Is Changing Just About Everything In Marketing
By David Roman, CMO, Lenovo
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29
Leveraging Digital Technologies To Become More Customer-Oriented
By Anees Merchant, Global Business Head - Digital and Applied AI, Course5 Intelligence
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34
BlockChain For Digital Marketing
By Palash Bagchi, Founder, Retainly Technologies
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41
How Brands Synchronize Content Marketing With Traditional Advertising !
By Vinay Singhal, Co-Founder & CEO, WittyFeed
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44
Upskilling For A Cyber-Secure World
By Ravikumar Sreedharan, Head of Delivery, Asia Pacific Japan Services, TIBCO Software
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46
Leveraging Supplies & Efficiency In Business
By Kaustabh Chakraborty, Executive VP - Strategy & Operations, Locus
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