Cover Story
Zamstars: Fueled by the Zeal to Achieve More with a Team of Stars
Recently, Zomato, the restaurant search app was in the news for having laid off a large number of its employees. In a letter to its employees to explain the situation, the organization’s CEO put the onus of the tough times on the failure of the sales team. Tata Motor’s Nano was one of the most anticipated cars to be launched in the Indian market. However, Tata Nano could never really take off in the market because the car was marketed as ‘the cheapest car in the world’, a strategy that did not go very well with the mindset of the Indian middleclass. The whole project was declared a failure owing to its misleading marketing and branding strategies....
Contents
-
10
-
8
Make a Key Impact on Organisational Culture: With Employee Engagement
Dr. Naveen Malhotra, Group President – Human Resource, Sintex Industries Limited
-
14
-
18
Business Consulting – Yet another feather in India’s cap
Maheshwari Kapoor, Associate Vice President, Bodhtree
-
20
-
26
-
28
Importance of Business Consultant in today’s World
Nishesh Pandit, BD Manager (India, SE Asia and ME), Meteodyn
-
31
Security Consulting Industry in India
Aditya Gupta, Co-founder and CEO, Attify Inc.
-
34
Business Consulting – Leveraging Best Practices
Pavan Kumar Nair, Manager – Business Development, ZenQ
-
39
The Importance of Business Consulting
Mallikarjun Sanka, CEO, Oakridge IT Solutions Pvt. Ltd
-
43
Business Consulting in India: The Evolution of an Enterprise
Vikas Gupta, Managing Director, Wiley India
-
50
Relying on Gut Instinct is No Good
Rajeev Banduni, CEO, GrowthEnabler
-
52
-
54
An Open Analysis on Business Consulting
Paramjit Anand (Executive Director), Acreaty Management Consultant Pvt. Ltd.c
🍪 Do you like Cookies?
We use cookies to ensure you get the best experience on our website. Read more...