Cover Story
FABULOUS MEDIA: Driving Business Growth With Cutting Edge But Progmatic
Nikhil Sharma, Founder and Managing Director When a business is born, their main focus is often on how to get the first customers on board. Most beginners may rely on traditional forms of advertising such as print ads or pamphlets, or even hoardings for their publicity which may bring in a trickle of business. However, technological advancements have opened the gateway to a plethora of new communication methods, with the internet providing companies an opportunity to reach a whole new audience. According to Statista, with more than 460 million internet users, India is the second largest online market, ranked only behind China and by 2021, there will be about...
Contents
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4
Banking on Digital Marketing to Win Customers
Deepshikha Singh, Managing Editor
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8
How Digital Transformation Is Driving Manufacturing Industry
Jagdip Kumar, CIO, Cosmo Films
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17
Building Skills For A Digital World
Sudhir Puthran, Vice President Services - Greater India Zone, Schneider Electric
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21
Leveraging Digital Technologies To Become More Customer Oriented
Anees Merchant, SVP - Digital And Advanced Analytics, Blue Ocean Market Intelligence
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24
The Future Of Marketing: Creating 3-Dimensional Customer Profiles In An IoT Frenzied World
Jeanine Banks, EVP, Global Products & Solutions, AXWAY
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26
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28
The Future Of Industrial Services
Dhananjay Bendre, Senior Director, Oracle Consulting
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30
How Tech Is Changing Just About Everything In Marketing
David Roman, CMO, Lenovo
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32
Using Artificial Intelligence To Fight Fraud
Virender Jeet, SR. Vice President (Technology), Newgen Software Technologies
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34
The Physical Travel World Has Gone Digital !
Manmeet Ahluwalia, Head - Marketing, Expedia, India
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