Cover Story
Helping Businesses Steer Through Financial Challenges With Strategic Advisory
The acceleration of digitalization has had an impact not only on front-office areas such as product development and customer interaction but also on finance and insurance. Technology, Analytics, And Big data have changed the landscape of almost every industry and insurance companies are no different. Backed by apt technologies and innovations, today insurance sector is achieving significant competitive advantages and driving operational agility to respond to the shifting customer needs and demands. With the ever evolving insurance market and changing customer sensibilities driving this demand, insurance providers are running toward automating their processes and bring...
Contents
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4
From Forecasting Financial Crisis to Navigating through it
Deepshikha Singh, Managing Editor
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8
A Note for a Modern Marketer: Content Ignites Engaging Conversations with Millennials
Neha Kulwal, CEO, Admitad India
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12
How Brands Synchronize Content Marketing with Traditional Advertising
Vinay Singhal, Co-Founder & CEO, WittyFeed
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18
Synthetic Identity Fraud: A Sophisticated Crime of the New Millennium
Ajay Kaushik, Founder & CEO, Panacea Infosec
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23
Moving Forward Towards Inclusive Digital Finance
Saroj Topno Mittra, Director, Margdarshak
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26
Steps Small Businesses Can Take in Order for Increasing Customer Engagement through Cloud Communication
Ranga Jagannath, Director, Agora
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28
Current Trends of Digital Marketing
Husain Habib, Co-Founder & CMO, Hats-Off Digital
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30
Sustainable Development - The Way for Future
Shabbhir Kanchwala, Senior VP, K Raheja Corp
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