Cover Story
BrandMatterz: Steering Businesses to Success with Unconventional yet Effective Brand Development Strategies
Gone are the days when customers were forced to choose between a couple of brands while purchasing a product or a service. With the growing number of organizations operating across each industry vertical, customers have a range of options to pick and choose the brand that they feel will satisfy their needs the most. In today’ sultra-competitive business environment, it is essential that organizations use the right tactics to differentiate themselves from their competitors. With the advancements in online and offline technologies, the entire world is a marketplace and establishing your business as a brand with due credibility, you give your customers a valid reason...
Contents
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4
Kickstart Your Business With Right Branding & Marketing
Deepshikha Singh, Managing Editor
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8
How Brands Synchronize Content Marketing With Traditional Advertising!
Vinay Singhal, Co-Founder & CEO, Wittyfeed
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13
A Note For A Modern Marketer: Content Ignites Engaging Conversations With Millennials
Neha Kulwal, CEO, Admitad India
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17
Your Story Is Your Brand - Why MBA Students Need To Build A Brand Online?
Dr. Amit Nagpal, Co-Founder & President, Bloggers Alliance
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21
Creating A Brand Image In A Price Sensitive Market - Where The Consumer Loyalty Is Towards The Price & Not The Brand
Shripal Gandhi, Founder & CEO, Swipe Technologies
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25
Current Trends Of Digital Marketing
Husain Habib, Co-Founder & CMO, Hats-Off Digital
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29
6 Ways Institutes Help Nurturing Of Innovation In Organizations By Solving Complex Business Problems
Sanjeevani Ayachit, Officiating Director, Sid Pune
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34
Customer Engagement For Driving Business Growth
Sohrab Sitaram, CEO & Director, Keventers
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36
The Changing Face Of Marketing In Today’s Data Driven World
Priyanka Sharma, Head - Marketing, Cignex Datamatics
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38
How Traditional Or Mainline Mediums & Content Can Stay Relevant In The Digital Times
Sahil Vaidya, Co-Founder, The Minimalist