Cover Story
SME Advisors Special
SME stands for small and medium sized enterprises. These are enterprises that have less than a specific level of investment and turnover. SMEs include both manufacturing and service businesses. The government categorizes them based on a combination of annual turnover and equipment investment. Small and medium enterprises are critical to growth of the economy, providing sufficient employment and contributing substantially to the GDP. Benefits of SME: SMEs can offer entrepreneurs the opportunity to be their own boss, create jobs, and make a positive impact on their community. SMEs also offer a path to financial independence and growth. They contribute to the economy...
Contents
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4
Empowering Business Excellence: The Indispensable Role Of SME Advisors
Deepshikha Singh, Managing Editor
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8
A Note for a Modern Marketer: Content Ignites Engaging Conversations with Millennials
Neha Kulwal, CEO, Admitad India
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10
Steps Small Businesses can take in order for increasing Customer Engagement Through Cloud Communication
Ranga Jagannath, Director, Agora
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14
Moving Forward Towards Inclusive Digital Finance
Saroj Topno Mittra, Director, Margdarshak
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20
Current Trends of Digital Marketing
Husain Habib, Co-Founder & CMO, Hats-Off Digital
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26
Synthetic Identity Fraud: A Sophisticated Crime Of The New Millennium
Ajay Kaushik, Founder & CEO, Panacea Infosec
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32
Advancing Impact of BIM in AEC Industry: Large Projects
Soumya Das, Director, Rudrabhishek Infosystem
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38
Sustainable Development - The Way for Future
Shabbhir Kanchwala, Senior VP, K Raheja Corp
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