| |JUNE 20218Consultants ReviewHOW BRANDS SYNCHRONIZE CONTENT MARKETING WITH TRADITIONAL ADVERTISING !By Vinay Singhal, Co-Founder & CEO, WittyFeedA passionate leader, Vinay's innovative ideas, urge for perfection and desire to excel helped him shape the foundation of WittyFeed, one of the fastest growing firm at present.dvertising happens to be one of the crucial elements in the marketing mix. It's responsible for the launch of a product. But the times are changing and now advertisers are keeping content marketing as a crucial element in their marketing pipeline. Advertising gets the word out of your product or service, and content marketing ensures that it stays there forever on the web. While streaming your favorite TV show, when tourism commercial is played, if the impact isn't made then, agencies in the current era focus on post advertisements. What happens when a person wants to read about the service a week before planning a vacation. That's where the content and traditional mix yields better returns. Content marketing attracts you and holds your attention while traditional advertising is just a one-way communication, and might be ignored when you were scrolling through your social media feed. The very reason why a massive surge was seen in content marketing and more brands are getting inclined towards it today, because it's more interactive than traditional.Instead of showing a commercial to a million people and incurring an enormous cost, content marketing not only helps them to target a specific audience but zeroes down their focus and provides them with better insights too, with optimum use of resources. The former plays on people's emotions combined with the power of advertising because marketing is moving in a different direction now. People are more influenced by reviews and what their friends and family recommend than just the seller's ratings.Technology + Marketing Tactics = Distinct AdvertisingComing back to AI, technology plays a significant role in amalgamating both of them. When an Internet IN MY OPINIONA
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