| | JANUARY 20178Consultants ReviewAmit brings over 24 years of relevant professional experience in end to end HR domain across diverse industries in Power generation & distribution, IT, Speciality Chemicals, FMCG, Hospitality & Telecom Sectors.n today's dynamic business environment, the organisations are reeling under multiple unprecedented sets of challenges as well as potential opportunities. The pace of market change, global opportunities, innovation and changing demographics generate many opportunities to create value, but it is difficult to identify and extract value out of those opportunities. Not only are the organisations changing, strategies are changing and skill sets are getting evolved to adapt to those changes. The decision makers seeking to steer a business to sustained success in this dynamic environment, need to have a concrete understanding of `where to play' and `how to win', to maximise long-term value, which they term as their strategy."Failing to Plan is Planning to Fail"A famous quote from the well-known guru of Time Management, lan Lakein, reminds us that many of the day-to-day operational struggles we face in organizational life, had their seeds sown in the past, when we failed to think ahead. The line above summarises the need to have a `STRATEGY'. Having a clear and focused strategy is critically important to the success of a business, and without a well-defined strategy, businesses will tend to stall or even fail.Where one cannot but simply emphasise on the importance of crafting a winning strategy, it is equally pertinent to be able to execute and implement it to ensure a win.Beyond StrategyWhile strategy is about deciding what to do, execution is about getting it done. Strategy and execution; both go hand-in-hand. Many leaders underestimate the implementation challenge and end up allotting fewer time or resources, resulting in implementation slipping off the radar. Without clear and coherent implementation roadmap, you may have an exciting vision, a compelling mission, clear goals, and an ambitious plan with many actions under way, but you won't have a winning strategy. Increasingly, leaders globally, are recognising that they need to build the skills to craft, communicate as well as execute strategy.But strategy is not only a leader's responsibility. Drafting a strategy as well as executing it will always need a dedicated team. However, the team size will vary depending on the business scale and turnover. It is the Leader's responsibility to be able to assess IN MY OPINIONBy Amit Das, Director - Human Resources, Bennett Coleman and Co. Ltd. (Times of India Group)BUSINESS STRATEGY & BEYOND: A PERSPECTIVE MEDIAI
< Page 7 | Page 9 >