Amazon is apparently expanding its technology capabilities by launching a new chatbot project called Metis. This endeavor, positioned to compete with current models such as OpenAI's ChatGPT, is Amazon's deliberate entry into the booming AI chatbot industry.

According to a report, Amazon's Metis promises to redefine user engagement by leveraging powerful AI capabilities. The chatbot, named after the Greek goddess of wisdom, will make her debut at Amazon's annual Devices and Services event in September 2024.

According to people familiar with the project, Metis will use Amazon's own AI model, Olympus, which offers greater capabilities than existing industry standards. Metis, unlike traditional models, is meant to work smoothly with web browsers, allowing for wider accessibility.

Metis is prepared to succeed in a variety of activities, including conversational engagements, information retrieval, and picture production, demonstrating its adaptability in multimedia interactions. Using a retrieval-augmented generation (RAG) AI system, the chatbot combines text generation and data retrieval from large databases to ensure robust and contextually appropriate replies.

Metis is reportedly being developed by Amazon's Artificial General Intelligence (AGI) group, which is led by Senior Vice President and Head Scientist Rohit Prasad. Amazon CEO Andy Jassy allegedly takes a hands-on approach, emphasizing the project's strategic importance in the company's AI plan.

Despite Amazon's extensive efforts, several internal stakeholders express worry about future market saturation and competitive timing. With established rivals firmly entrenched in the AI chatbot space, Amazon confronts the task of building out a separate market position for Metis.

In preparation for its launch, industry observers are keenly tracking Amazon's entrance into AI chatbots, speculating on the possible impact on customer engagement and technical progress. As Amazon prepares to reveal Metis, there are high expectations for the integration of cutting-edge AI capabilities into regular user interactions.