Aditya Birla Fashion & Retail has increased its stake in Goodview Fashion, the maker and supplier of ethnic couture brand Tarun Tahiliani, to 51% from 33.5%. The business paid Rs 127 crore to acquire the extra 17.5% from Goodview's current owners.

Following the deal, Goodview transitioned from being an Aditya Birla Fashion affiliate to a subsidiary of the firm. Goodview, founded in 1996, had a revenue of Rs 148 crore in FY24. Its turnover increased from Rs 64 crore in FY22 to Rs 105 crore in FY23. The deal does not require any regulatory permission.

Aditya Birla Fashion paid Rs 67 crore to purchase 34% of Goodview in 2021. It also obtained the option to raise its ownership in Goodview to 51% in a few years at that time. Prior to this, the business bought a controlling share in Sabyasachi, Jaypore, and the clothing line Shantanu & Nikhil.

Additionally, with partnerships with more than 50 premium brands, Reliance and the Aditya Birla Group are now the two biggest participants in the nation's luxury retail market.

According to Shriram PM Monga, cofounder of retail consulting firm SRED, "the availability of retail space is the biggest challenge for luxury brands." "The majority of these (luxury) companies include a provision stating that other brands must exist in order to establish a luxury retail atmosphere without sacrificing the quality of the consumer experience. Although there aren't many malls in India devoted to premium brands, the market is enormous," he remarked.