Blinkit Introduces Bistro and Rivals Zepto Cafe

In a strategic bid to grab the expanding quick food delivery industry, Zomato's quick-commerce subsidiary, Blinkit, has launched 'Bistro', a platform that promises to serve snacks, meals, and beverages within 10 minutes. The opening came just a day after rival Zepto announced its own project, the Zepto Cafe. Bistro is currently available on the Google Play Store, with intentions to launch on the Apple App Store in the future, according to reports.

Blinkit's Bistro is considered Zepto Caffe's opponent. This is Zomato's second effort at instant meal and groceries delivery. According to reports, Zomato has previously offered Zomato Instant, which was later discontinued.

Blinkit Expands into Quick Meals

Blinkit, Zomato's quick-commerce grocery company, introduced its new app, Bistro, on the Google Play Store on December 6, 2024. The app is intended to deliver'snacks, lunches, and beverages in only 10 minutes'.

In the instant meal delivery market, this joins Swiggy's Swiggy Bolt and Zepto's Zepto Caffe. Notably, none of these apps sell complete meals, but rather ready-made food and snacks such as samosas, sandwiches, coffees, pastries, and other products.

Blinkit's plan to build a new app dedicated only to food comes at a time when rapid delivery companies are increasingly prioritizing food delivery as a means of exploring additional revenue streams beyond groceries and other products delivered within 10 minutes.

Swish, a speedy meal delivery firm, raised $2 million last month from Accel and numerous angel investors to compete with Swiggy's Bolt, Zomato Everyday, Blinkit's Bistro, Zepto Cafe, and other similar services.