From September 1 to October 28, the e-commerce company Flipkart saw 7.2 billion visits overall in terms of customer engagement during this festive season.

The company saw a record 282 million unique visitors during that time, largely due to premiumization and individualized preferences, particularly in Metros and Tier-2+ cities, which set new standards for e-commerce in India and reflected a rise in consumer sentiment and digital adoption.

The 11th edition of Flipkart's The Big Billion Days (TBBD) 2024 sale event kicked off on September 27. Flipkart VIP and Plus customers had early access starting on September 26. The event lasted for eleven days. September 27 also marked the beginning of Amazon's month-long celebratory sale, known as the Amazon Great Indian Festival (AGIF).

A record 1.4 billion people used Flipkart's marketplace during TBBD last year. The figures for this year's TBBD event were not disclosed by the company.

Speaking about the increase throughout the holiday season, Flipkart's head of growth (vice-president), Harsh Chaudhary, said this year's response highlights the company's efforts to bring e-commerce to even the most remote areas of the nation.

"We have been able to empower an ever-expanding network of sellers and provide millions of customers with improved shopping experiences by leveraging technology and broadening our reach," Chaudhary added. "In addition to providing customer satisfaction, this season has become a crucial component of India's retail scene by greatly boosting economic growth and creating opportunities for communities all over the nation."

Customers from all around the nation, according to Flipkart, depend on online purchasing for a wide range of demands. In comparison to the previous year, the East area of India saw a 14.86 percent increase in unique visits and a 12 percent increase in consumers. Growth was comparable in urban and non-metro areas, indicating strong demand overall.