GlobalData Acquires Singapore-based Ai Palette

GlobalData, a leading data, insight, and technology company, has acquired Singapore-based Ai Palette, an AI-powered consumer insights platform, to strengthen its ability to assist Consumer Packaged Goods (CPG) brands in forecasting trends and driving product innovation. By adding Ai Palette's cutting-edge artificial intelligence (AI) and machine learning capabilities, this acquisition expands GlobalData's product line and enables companies to make more informed decisions faster and more accurately.

The acquisition represents a major advancement in GlobalData's efforts to improve productivity and decision-making by enabling CPG brands to use Ai Palette's insights to identify future consumer preferences, speed up marketing, and revamp their innovation pipeline. GlobalData's customers will benefit from the AI-first platform, which uses over 61 billion new data points to increase revenue, lower market research costs, and focus on product and brand launches. Ai Palette will also integrate with other client-focused solutions as part of GlobalData's connected intelligence platform.

Unlocking Consumer insights and Innovation

This acquisition will allow GlobalData and Ai Palette to create a powerful and differentiated proposition that provides businesses with deeper, actionable insights and innovative AI solutions.

Expanded expertise: GlobalData will broaden its vast data and insights pool to include Ai Palette's unique consumer insights and trend forecasting.

Enhanced data and analytics: GlobalData's advanced analytics capabilities will supplement Ai Palette's existing offerings, allowing the two companies to provide clients with more comprehensive and actionable insights to help them make strategic decisions.

Innovative solutions: Both companies will invest in new technologies and innovative solutions, allowing businesses to confidently navigate the rapidly changing market landscape while staying ahead of consumer preferences.

"Together, we are setting a new standard for AI-powered intelligence in the consumer space, said Mike Danson, CEO of GlobalData Plc, adding that the incorporation of Ai Palette "supercharges our ability to help Consumer Packaged Goods (CPG) brands innovate smarter and faster."

"We are thrilled to work with GlobalData," says Somsubhra GanChoudhuri, CEO and co-founder of Ai Palette. "Our AI solutions can now be scaled thanks to this partnership, which also helps companies better understand and react to consumer trends. We will work together to give brands a competitive edge in product innovation, greater agility, and deeper insights."