The 2024 Kantar BrandZ Most Valuable Indian Brands report states that Tata Consultancy Services (TCS), valued at $49.7 billion, is the most valuable brand in India for the third consecutive year.

TCS's brand value has increased by 16 percent over the previous year thanks to investments in innovation, especially in digital transformation and artificial intelligence (AI).

The survey claims that the overall worth of India's top 75 most valuable brands is now $450.5 billion, up 19% from the previous year.

Zomato, on the other hand, is the fastest-growing company of the year, having grown its brand worth to $3.5 billion by 100% year over year. This resulted from rapid commercial expansion and unrelenting innovation. Over the past year, it has also increased productivity and improved customer satisfaction, according to the research.

In addition, two additional Indian consumer brands, Britannia and Flipkart, made their debut in the top 20 global brands in their respective categories, retail and food and beverage.

"Brands need to increase their saliency and relevancy across all touchpoints, from advertising to in-store experiences, in order to motivate customers to make a purchase. Effective businesses establish a recurrent presence that strikes a chord with customers, increasing brand recognition and loyalty, according to Soumya Mohanty, managing director and chief client officer of Kantar's insights division for South Asia.

"Those that succeed have paired strategic reach with attention-grabbing, innovative messaging to draw in customers and propel notable brand expansion," she added.