Online platform Matrimony.com has expanded its matchmaking services by launching MeraLuv, a unique dating app for Indian Americans.

MeraLuv, which was created following considerable study and collaboration with members of the community, is touted to fill a huge market vacuum for people looking for "a deeper relationship" in their love endeavors.

MeraLuv seeks to facilitate real interactions for people looking to build relationships before marriage.

Murugavel Janakiraman, founder and CEO of Matrimony.com, stated that as the number of Indians in the United States grows, there is a greater need for them to connect with others who share their beliefs and lifestyles.

"Many people we spoke with are hesitant to subscribe to matrimony services owing to the perceived pressure to marry quickly. This software solves this worry by giving users the ability to have a deeper grasp of their possible mates before moving forward," Janakiraman explained.

MeraLuv claims to combine safety precautions and prioritize user privacy with its innovative features.

Each profile is rigorously verified, and the app includes easy voice note and chat functions for smooth communication. Additionally, users may build their own biographies, making them distinctive. Indian Americans may sign up today and receive three months of membership free. The full functionality of the app will be accessible in March 2024.