For its new electric vehicle paint facility, carmaker Mahindra & Mahindra has chosen ABB India's PixelPaint technology, the latter announced in a July 3 stock market filing. According to the company, serial production of the technology—which makes use of a paint head like to an inkjet printer—will start in 2025.

At 12:46 p.m. on the NSE, ABB India's share price was up 0.8 percent at Rs 8,582.

Managing director of ABB Robotics Automotive Business Line Joerg Reger stated, "Our revolutionary PixelPaint technology can apply large areas of uniform color as well as the tiniest details with complete accuracy, without delaying the production line or the need for manual intervention."

Reger stated, "Mahindra's paint shop will be able to apply finishes like contrasting roof and pillar treatments on its new line of EVs in a completely automated process by deploying PixelPaint-equipped robots in dedicated cells."

The statement states that PixelPaint is a paint head fitted on an ABB robot, such as the IRB 5500 paint series, that has over 1,000 small, individually controlled nozzles.

"In recent times, there has been an increase in the desire for customization options. ABB's revolutionary technologies, such as PixelPaint, are assisting Mahindra in positioning its products in the luxury market," the exchange filing stated.

According to the release, M&M will be the first original equipment manufacturer (OEM) to apply the technique for painting pillars and roofs in contrasting colors. According to the company, it expands on the current partnership between ABB and Mahindra, which also involves 42 robots from the IRB 5500 series.