Noise Announces International Expansion, beginning with the GCC Region

Noise has announced international expansion, beginning with the Gulf Cooperation Council (GCC) region, as the smartwatch and connected lifestyle brand seeks to take its innovation and market positioning to a global scale. The company stated that it is an opportune time for Noise to expand into the GCC market, given the market's young demographics and technological savvy population.

In a press release, Noise announced its "international expansion as part of its robust growth strategy, beginning with the Gulf Cooperation Council (GCC) region."

The GCC region has one of the world's youngest and most technologically advanced populations, with more than half under the age of 25.

Technology is deeply ingrained in their daily lives, not just for convenience, but also as an essential component of their lifestyle.

"Smart wearables are no longer a luxury but a necessity; their role is no longer limited as a fitness tracker but encompasses fitness, health, and lifestyle, enabling functionalities which allow users to do more with their wearables, while seamlessly integrating into their lives and enhancing their overall experience," the company stated, adding that all of these parameters are accelerating digital adoption.

"This strategic move aligns with the brand's vision of democratising meaningful technology and making India's best-in-class innovation accessible to consumers worldwide," said the release.

As part of its first expansion phase, Noise announced its entry into the Middle East market with key partners with the goal of establishing a strong presence there.

"Noise is expanding its international market presence with strategic retail partnerships, online marketplaces, and key distribution networks. As part of this expansion, Noise has entered the Middle Eastern market in partnership with Lime Concepts. Noise products will now be available at Virgin Mega Stores, the GCC's leading lifestyle and electronics retailer," according to the release.