Samsung Announces Strategic Partnership with Belhasa Group for Future Collaboration

Samsung Gulf Electronics and Belhasa Group have signed a Memorandum of Understanding (MoU) to explore strategic collaboration opportunities in multiple business areas.

One of the top business conglomerates in the United Arab Emirates, Belhasa Group has a wide range of interests in technology, education, real estate, automotive, and construction.

The agreement describes how the two businesses intend to enhance the UAE conglomerate's internal operations and customer offerings by utilizing Samsung's extensive enterprise portfolio.

The press release states that Samsung will support Belhasa Group's continuous digital transformation and AI adoption across all of its customer touch points, verticals, and services by leveraging its experience in enterprise solutions, products, and services.

"Technology is today's most powerful tool for driving growth, change, and sustainability. This agreement represents an exciting opportunity for Samsung to introduce its innovative enterprise solutions to one of the UAE's most respected business groups. It demonstrates Samsung's ongoing commitment to partnering with UAE businesses and providing them with the tools they need to succeed in an AI-powered future. We look forward to assisting Belhasa Group in meeting its business objectives," added DooHee Lee, President of Samsung Gulf Electronics.

"This Memorandum of Understanding is a component of Belhasa Group's larger strategic framework of operational excellence and future readiness," said Saeed Al Marri, CEO of Belhasa Group. In order to fortify our position as leaders, we are thrilled to take advantage of Samsung's expertise, offerings, and services in a cooperative relationship."

"Moreover, the MoU reflects our dedication to creating an AI-powered business, integrates advanced technology across our customer touch points, verticals, and services, ensuring we remain globally competitive in a dynamic business landscape," stated Al Marri.