By Consultants Review Team
Samsung Gulf Electronics signed a Memorandum of Understanding (MoU) with e& UAE, the telecom arm of global technology group e&, during the Mobile World Congress in Barcelona, Spain.
This landmark agreement establishes a framework for strategic collaboration across multiple business domains, with a focus on using artificial intelligence to improve customer experiences and drive digital transformation.
The collaboration will look into cutting-edge initiatives such as AI-powered connectivity solutions, exclusive device launches, advanced eSIM capabilities, and integrated smart home experiences, demonstrating both companies' commitment to technological innovation in the region.
DooHee Lee, President of Samsung Gulf Electronics, stated, "This strategic alliance is a significant step forward in our vision to radically transform how customers experience technology in their daily lives. By combining Samsung's device innovation with e& UAE's seamless connectivity experiences, we're building a powerful ecosystem that will provide consumers with unprecedented value and experiences in the UAE."
The collaboration focuses on a number of initiatives, including the development of next-generation AI-powered connectivity solutions tailored specifically to Samsung devices and featuring integrated AI applications.
Customers now have access to innovative value-added services, with a particular emphasis on Smile and Go Learning, as well as full integration of Samsung Care+ across all device categories. The eSIM experience will be streamlined with new number transfer functionality and push notification solutions to make device migration easier.
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