Talabat Expands its Grocery and Retail Offerings by Acquiring InstaShop

One of the top online grocery delivery marketplaces in MENA, InstaShop Ltd., has been acquired by Talabat Holding, the top on-demand online ordering and delivery platform in the United Arab Emirates.

Talabat will enhance its grocery and retail offerings and broaden its network of partners throughout the MENA region by acquiring all of Instagram's share capital from Delivery Hero SE.

First announced in September 2024, the sale and purchase agreement had a $32 million total consideration and was entirely financed by Talabat's internal cash reserves.

Through the acquisition of Instagram, which will remain a separate brand within Talabat's Grocery and Retail vertical, the two platforms can work together and exchange insights to improve partner tools and customer experience. Partners' reach is increased through cross-listing opportunities provided by this partnership, and new growth potential is unlocked through collaborative business planning.

Nikola Cabarkapa, CEO of instashop, stated, "Joining forces with Talabat marks an exciting new chapter for instashop. We've always been committed to connecting our users with their favorite local businesses, and now, with Talabat's help, we can expand our reach even more. This collaboration will allow us to use Talabat's extensive network and operational expertise to improve our service delivery and continue our mission of providing exceptional convenience to our customers. We are excited about the significant customer and partner benefits that this collaboration will provide, and we look forward to a successful journey ahead."