Pune-based Persistent Systems has acquired New Jersey-based Starfish Associates in a calculated effort to strengthen its AI-powered contact center and unified communications.

What transpired was that Persistent Systems declared on Wednesday that it would be purchasing Starfish Associates. Through this purchase, Persistent will be able to increase its AI-driven business transformation capabilities by strengthening its current technical skills in the contact center and unified communications arena.

The entire amount of purchase money that must be paid in order to acquire Starfish is $20.7 million, or around ₹171.8 crore. Starfish, which was established in 2005, has created an automation platform that includes self-service, automated provisioning, resource management, and migration capabilities to assist businesses in streamlining the administration of communication systems. The business, which serves many of the biggest corporations in the world, including several Fortune 500 firms, is well-known for its cutting-edge platform for automating workplace communications.

The following represents Starfish's income during the last three years:

Last Twelve Months, or LTM $8.2 million, or about ₹68 crore, as of March 2024

Calendar Year 2023: Approximately ₹58.1 crore, or $7.0 million

2022: $7.0 million, or about ₹58.1 crore

Through the transaction, Persistent's extensive client base and cutting-edge AI-powered automation capabilities are combined with Starfish Associates' cutting-edge platform. The organization anticipates that this will help with major optimizations, enhanced workflow effectiveness, and quick reactions to changing business conditions.

CEO of Persistent Sandeep Kalra highlighted his delight about the purchase, saying it will allow the business to help its clients throughout the world realize the full potential of AI-led innovations in their contact centers.

Robert Hankin and David Raanan, co-founders of Starfish Associates, expressed their excitement about joining Persistent as well, saying they think it would improve their skills in automation, integration, and AI-driven contact center transformation.

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