Toyota Sells 10.8 Mn Vehicles in 2024, Remaining the World's Top-selling Automaker

By Consultants Review Team Thursday, 30 January 2025

Toyota Motor said on Thursday that it will sell 10.8 million vehicles in 2024, maintaining its position as the world's best-selling automaker for the fifth consecutive year.

The Japanese automaker, which includes truck unit Hino Motors and compact car maker Daihatsu, reported a 3.7% decline in global group unit sales last year.

A steep decline in sales in Japan, where the carmaker was hit by governance problems over certification test procedures, especially at Daihatsu, was a major contributing factor in the decline.

Volkswagen Group, the second-largest German automaker, reported earlier this month that unit sales fell 2.3% last year to just over 9 million vehicles as it seeks to cut costs at home and fight a price war in key market China.

Due to a double-digit drop in Japan, Toyota's parent-only car sales, which include its namesake and Lexus brands, decreased 1.4% year over year to 10.2 million vehicles in 2024.

The demand for Toyota's hybrid vehicles in the US helped the company sell a record number of cars globally, but fierce price competition in the biggest auto market in the world caused unit sales in China to drop by 6.9%.

Gasoline-electric hybrids made up a record 40.8% of its parent-only sales. Battery electric vehicles accounted for 1.4%.
 

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