YouTube is adding more tools to its content filtering arsenal in an effort to stop the spread of false information and safeguard user privacy. Users may now ask for the removal of deepfakes—videos that accurately mimic a person's face or voice—that are produced using artificial intelligence (AI) on the site.

Previously, demands to remove content produced by AI would have been subject to accusations of copyright violation. But YouTube's latest upgrade makes clear how deepfakes are explicitly addressed.

Takedown requests can now be submitted by users using YouTube's built-in privacy channels. For anyone who could find themselves being impersonated without their permission in deepfake films, this update is essential.

Here's how it operates:

* Users can mark videos in which they believe artificial intelligence has been used to fake their voice or likeness.

* After that, YouTube will review the reported material to see if it goes against the platform's privacy policies.

* Public persons or anything that is judged newsworthy or humorous may be exempt.

A YouTube representative stated, "This update empowers users to have more control over their online presence." "We are committed to fostering a safe and transparent platform for everyone."