WhatsApp Launched the Bharat Yatra Project to Train Small Companies

WhatsApp launched WhatsApp Bharat Yatra, a program to provide on-the-ground, in-person training to small companies across India. The mobile bus tour is intended to assist small businesses fully exploit WhatsApp's strengths, hence improving their digital skills and company growth potential.

Starting in Delhi-NCR, the bus will stop at some of the region's most popular and crowded marketplaces, including Laxmi Nagar, Rajouri Garden, and Nehru Place, as well as Malviya Nagar, Amar Colony, and Safdarjung Enclave. The voyage will also pass through important hubs in Gurgaon and Noida, such as Sapphire Mall and Atta Market.

Following its tour of Delhi-NCR, the WhatsApp-branded bus will travel across India, visiting towns such as Agra, Lucknow, Kanpur, Indore, Ahmedabad, Surat, Nashik, and Mysore. Small and medium-sized businesses (SMBs) will benefit from interactive demos, hands-on personalised training (to help them create their Business Profile, set up a catalog, and create an ad that clicks to start a WhatsApp chat), and expert guidance on how to use the WhatsApp Business app's key features to establish their WhatsApp presence, better connect with their customers, close sales, and grow their business enhance their activities.

According to Ravi Garg, director of business messaging for Meta in India, "Small businesses are the backbone of India's economy, and with the right digital tools, they have the power to supercharge the country's digital transformation. The WhatsApp Bharat Yatra represents our commitment to assisting these businesses in reaching their full potential by equipping them with the skills and information required to digitally connect with their consumers, grow, and flourish. We hope to make a significant, long-term influence on India's entrepreneurial scene by meeting firms where they are, both physically and online."

WhatsApp has released some new features for small businesses, like Meta Verified, which helps businesses develop reputation with customers. Additionally, businesses may now send personalized communications to their clients, such as appointment reminders, birthday wishes, or even seasonal sale updates, in a faster and more efficient manner.

WhatsApp has also begun testing Meta AI for small businesses, allowing them to activate AI directly from the WhatsApp Business app and better communicate with their consumers. The WhatsApp Bharat Yatra will offer in-person training on key tools and features of the WhatsApp Business app, assisting businesses in taking advantage of these developments. The WhatsApp Bharat Yatra will assist businesses in providing in-person training for various tools and capabilities available on the WhatsApp Business app. The WhatsApp Bharat Yatra will assist businesses in providing in-person training for various tools and capabilities available on the WhatsApp Business app.

WhatsApp Bharat Yatra is the latest in a series of initiatives launched by the brand to empower small businesses in India. With programs like WhatsApp Se Wyapaar with CAIT to upskill 10 million traders, India SME Forum's Digishaastra, powered by WhatsApp, and Meta's strategic partnership with ONDC, WhatsApp continues to champion digital transformation, ensuring India's small businesses are at the forefront of the country's growing digital economy.