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Wealth creation is predominant to every commercial activity. But once created and acquired, wealth needs meticulous management. Companies, as well as, high-net-worth individuals (HNI) often face wealth management challenges and they need experienced professionals with expertise to manage their wealth. Foreseeing the opportunity and the pitfalls in the wealth management industry, four highly motivated and skilled individuals set out on their entrepreneurial journey and founded Advantage LLP Enterprises. These professionals—Santosh Lonkar (Managing Director), Aditya Subramani (Director Marketing), and Amitabh Babar (Director Strategic Planning and Finance) were driven by passion to render exceptional services to their clients.With technical and fundamental research on equities and commodities, the company set for itself the vision to enable its clients to create wealth in the long run.
Headquartered in Navi Mumbai, the firm started with services such as sub-broking, trading, portfolio and wealth management for their clients.With technical and fundamental research on equities and commodities, the company set for itself the vision to enable its clients to create wealth in the long run. Headquartered in Navi Mumbai, the firm started with services such as sub-broking, trading, portfolio and wealth management for their clients.
Founded in 2012, Advantage LLP provides an array of services which includes Trading Account management Services catering to Metal Commodity Index, National Stock Index, and BSE /NCDEX, IPOs and bonds, Mutual Funds, Portfolio management services, Insurance management Services, NRI service and independent research services.
With its plethora of services, Advantage LLP Enterprise strives to ensure its clients the best brokerage rates and concessions by collective bargaining methods
With its plethora of services, the company also strives to ensure its clients the best brokerage rates and concessions by collective bargaining methods. Over the years, the company has developed its own unique protocol in dealing with its clients. From meeting the client, to understanding their long term investment requirements and financial goals, evaluating the risk factors, explaining risk on investment to creating the product that best suits the client, the company is willing to walk the extra mile to meet client’s requirements. The company periodically updates its clients on their investment portfolio and tries to bring risk and reward ratio in their favor.
Lacking prior experience of entrepreneurship, the company founders initially suffered operational issues and faced difficulties while building trust in the market. With limited number of client, meager revenue, and difficulties in shaping the organizational structure and influencing the clients, the company tumbled at the beginning. Aditya says, “But very soon, the company achieved its first major milestone, and gained momentum in ensuing years by witnessing a significant rise in revenue, an exponential growth of 3 folds within 3 years”. The team’s prior experience of working with few broking houses helped as they recognized the gap and started keeping track of the client’s investment and informed them, whenever, they felt the clients can make profit in their business. Explaining the company’s strength Santosh confidently says, “Advantage LLP believes in providing personalized service. So far, in our journey, the company has neither issued any advertisement nor approached any marketing media. This discussion with Consultants review magazine is the first time we are doing so.”
The company, which now mostly handles individual clients, foresees to cater services to proprietor and larger companies. “Advantage is currently operating from Mumbai, but has huge clientele from Punjab, Tamil Nadu, West Bengal, Bangalore, and Delhi. In the coming years, the company plans to start offices across major cities and try to have a pan India presence,” Amitabh concluded.