Shoppable Posts

We all have witnessed brands coming up with shoppable posts which helps their potential customers to get details of the products and buy them directly through that particular post on social media. A lot of surveys also stated that about 60 percent of social media users discovered a certain product on Instagram, Pinterest, or any other social media platform. These platforms have shown a huge development of e-commerce stores. Brands have taken note of this fact and have turned their social media pages into visual stores. This helps them in both creating traffic for their page and also increasing the sales. It came into notice in the last year but currently, it has become a norm for all the brands for the products and sales.

Currently, social media apps are not just used for connecting with your friends and family but also becoming popular for business communication with their customers. According to a study, people are using more social messaging apps like WhatsApp, Facebook messenger, Instagram messenger and more. rather than social media apps like Facebook, LinkedIn, Instagram, Twitter, etc. Facebook messenger exchanges over 10 billion individuals as well as business messages each year. These apps are helping customers to be in direct contact with the companies and allow personalized services which as a result are building more trust among them. Social messaging apps help businesses in establishing contact and building relationships with their customers individually, educating the potential customers about their product and services, boosting business sales, providing customer support, and a lot more which every customer likes!