Visual Search

Visual search is a technology that helps people to search for anything using an image instead of keywords. It is already being used by some apps like Amazon, Pinterest, Google, etc. In this you just need to click a picture of anything you want to search like the type of clothes or a book that you want to buy and upload it on the search engine, the uploaded picture will be used to find the result and it will be displayed on your screen. Visual search is not very popular but it is one of the easiest ways to find what you want. A study states that 62 percent of the millennials these days wish to use it rather than any other type of search as they find it more convenient helpful and timesaving. Also, it has been predicted that the future of search will be taken over by pictures rather than keywords. Therefore, to be visible and up to date be on the list of some pioneering companies to initiate visual search and the future of your company will be secured!

It is a way to attract potential customers through some people who already have a social presence. It can be called as word of mouth marketing which uses social media influencers to inform the audience about their product or services. The influencers are usually someone who has a huge number of organic followers like Instagrammers or YouTubers. It has been stated that about 63 percent of customers trust influencer's opinions of any product and services and around 58 percent of people tend to buy products because of their recommendations.